About Us
About Smart Honda Des Moines
At Smart Honda Des Moines, we proudly serve Des Moines, Ankeny, and the surrounding Central Iowa communities with a dealership experience built around helpful service, transparency, and genuine care. Whether you are shopping for a brand-new Honda sedan, SUV, or truck, exploring a reliable pre-owned vehicle, or working with our Finance Center, our team is here to help you find the right fit for your lifestyle and budget without pressure.
Our support continues long after the sale with an on-site Honda service center, genuine Honda parts, and factory-trained technicians who know your vehicle inside and out. We are proud to be part of the local community and committed to building long-term relationships with every customer we serve. Visit us today at 11206 Hickman Rd Des Moines, IA 50325. We look forward to earning your business.
Proudly part of the Gurley Leep Automotive Family, our dealership is backed by a family-owned company with a legacy of service that spans generations.
Founded in 1977 by Mike Leep Sr. and Van Gurley, the Gurley Leep Automotive Family began with a Buick dealership in South Bend, Indiana, built on a simple belief: treat people the right way and success will follow. Today, under the leadership of Mike Leep Jr. and James Leep, the company has grown to represent 20 automotive brands across 24 dealerships in five states, supported by more than 1,500 dedicated team members.
Our mission extends far beyond selling and servicing vehicles. We are committed to bettering the lives of our guests, our team members, and our communities. Whether we’re helping guests find the right vehicle, creating opportunities for team members to build meaningful careers, or investing in the communities we call home, we strive to make a positive impact every day.
For nearly five decades, generations of families have trusted us with their automotive needs. We are honored by that trust and remain committed to delivering exceptional experiences with warmth, professionalism, and genuine care.
Our Mission
We are a family-owned business committed to bettering the lives of our guests, our team members, and our communities.
Our Values
Our guests are the focus of everything we do. We always treat them warmly, with kindness and professionalism.
Team members are family. We are invested in their success by providing the tools, training, and opportunities to prosper.
We are driven to give in our communities. It’s the right thing to do.
Recognition
Honda President’s Award
We are excited to announce that we have been selected for the Honda President’s Award. This award is Honda’s highest prestigious award and is given to dealerships to recognize their achievements in customer satisfaction, new car sales volume, and business management. We are proud to be a part of about 15% of Honda Dealers across the nation to achieve President’s Award. We got the award in 2023, 2024, and 2025! We are not only Iowa’s largest volume Honda dealer, we are the best Honda dealer in Iowa.
Masters Circle
Here at Smart Honda, we are thrilled to announce that we have been awarded the 2023 Masters Circle Award. This award is given to dealerships that sell more than 2,000 total vehicles per year and exercise outstanding customer service. We are honored to be one of 50 chosen Honda dealership across the nation to receive this award, but more importantly, we are proud to give back to the communities that we serve.
Reputation.com – The 800 Award
We have been recognized by Reputation, a global leader in reputation experience management, with its 800 Award. This award highlights businesses which puts customer experience at the very core of their strategy, and are driven by the voice of the customer to succeed.
To determine 800 Award honorees, Reputation pulls a list of the Reputation Scores for every business location on the Reputation platform. Those that are honored will have achieved a score of 800 or higher due to their focus on high customer satisfaction throughout the past year.
We are proud to achieve this status and look forward to providing great customer experiences for years to come.
CARFAX Top-Rated Dealer
Proud earner of the 2025 CARFAX Top-Rated Dealer Award, Smart Honda Des Moines is committed to delivering exceptional customer experiences backed by CARFAX-verified reviews and consistently strong ratings that this award represents.
